Keyword Phrases In The Site Design Process

You need to determine the important keywords for your site and the numbers of potential visitors searching on them, a few pointers:

• Do you know how many searches are being carried out on your target keyword phrases? Use keyword data to help you estimate if there are enough searches being carried out within your anticipated keywords/phrases to indicate whether search marketing might become an integral part of your site design. This will help you decide how much effort to put into search marketing during and after a site design.
• Do you need to add content to the site? You should consider adding content to the site to better focus on important keyword phrases if needed. In addition, do you see people searching for related topics?
• It may make sense to include that content on the web site to make the website more useful and to help get those web pages found by people searching for that information. During the site design process and after the site is launched, work on ways to get theses visitors interested in your products and services.
• Optimise pages for target keywords. It may make sense to optimise most site pages during the site development process, for the best chance at appearing in search results for your important keywords when the site is launch. In many cases, optimisation of specific pages can be enhanced after the site is launched, and often has to be because of time constraints or in the case of bringing in an SEO after the fact.
• Develop relevant tags. Develop a short list of keywords to focus on. Use them to develop the important tags, such as HTML Page Title tags and Meta Description tags for most (if not all) the web pages, ideally before the site is launched. Again, as long as you have developed a search engine friendly site, you can do more specific optimization after the site is launched.